Skyline Global Outsourcing Update

Xerox Corp. is beginning a major advertising campaign across the United States and Europe aimed at hyping its brand and business process outsourcing work. The campaign, which will be on multiple platforms including online, also includes airport advertising. It starts in the U.S. on Tuesday and in Europe later this year. A website tied to the campaign, RealBusiness.com, also goes live on Tuesday. Xerox’ customers are other businesses, as opposed to consumers, and the ad campaign will focus on business-oriented media outlets, said Christa Carone, Xerox chief marketing officer. Carone declined to say how much Xerox is spending on the advertising push, but said it was Xerox’s largest such campaign “in a couple of decades.”

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The above article was extracted from Skyline updates of Skyline College. Skyline College is amongst the top MBA and BBA institutes in Delhi, Gurgaon (NCR).